Happiness is… a cigar called Hamlet.

For most of us, bald or otherwise, happiness comes in very small moments throughout our day. Perhaps that’s why as a designer I am driven to create as many more as possible.

But for a brand, does delivering a ‘moment of happiness’ have any real value? Let’s think about it. We could probably divide our days into 3 kinds of moments -  moments of happiness (a really good cappuccino, listening to your iPod), moments of necessary evil (laundry), and finally, moments you really hate (calling customer service). Which of those 3 are you most willing to part with your money for? Which would you evangelize to your friends? Which would you accept a new idea from, almost without pause? Those characteristics would appear extremely desirable for any brand.

It’s a very simple tenet. But I urge you to ask yourself, of those 3 possibilities (happiness, necessary evil, or hated) what will this thing we’re creating be?

So far on this blog, I have been slow to share the ‘moments of happiness’ I have been fortunate to contribute over the years. But today, with a tiny little fanfare ( and probably copious typos) I share with you a mostly visual archive of some of those moments. www.dadabrooklyn.com. I hope in itself, it is a moment of happiness!

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